When Dr. Jessie Nakamura and Dr. Edward Mitoma needed a website for their chain of Family Dental Offices in Northern California, they turned to Fresh Concentrate.
After taking the basic information from Dr. Nakamura, FreshC wrote new copy for the coming website and photographer Mika Cajucom was dispatched to the toothbeavers offices.
In July 2007, Toothbeavers.com went live and featured an online form for taking patients' medical histories and links for CareCredit applications.
The name "toothbeavers" comes from the fact that, as a child, Dr. Mitoma was nick-named "beaver." Though Dr. Nakamura played Snoopy at Knott's Berry Farm during college, "toothsnoopy" didn't sound as appropriate and had obvious legal restrictions.