This winter, Fresh Concentrate produced its first broadcast commercial project, comprising a series of public service announcements for Upwardly Global.
Upwardly Global is a non-profit organization that helps immigrants with professional credentials restart their careers here in the United States.
Film director Sean Sullivan was hired to shoot the commercials while FreshC project manager Kiron Heriot-Darragh acted as writer/producer. The actual shoot took place over one weekend at locations in Brooklyn and Manhattan.
Fresh Concentrate also produced press kits, DVD packaging and display ads.
Click here to watch one of the PSAs.
